With over 20 years experience, the team at Sweet Creative has a wide range of expertise in delivering innovative design solutions for clients. Our principal goal is to grow brands. We are passionate about what we do and we work creatively and collaboratively with our clients to achieve their objectives.




212 St Kilda Road St Kilda
St Kilda, VIC 3182

+613 9525 4400


Never defined by a single practice, we work across a wide range of projects bringing together our expertise in creative and brand development, graphic design, art directing, creative writing, digital design, production, cost estimating and public relations to provide a total solution for our clients. We have a thorough understanding of production processes and techniques, our internal systems, procedures and quality assurance processes enable us to achieve excellent results, on time and within budget.



Brand strategy Naming Brand identity

Books, brochures & reports Printed marketing

Digital branding principles Websites & user interfaces Video & motion graphics Apps

Exhibitions Interior graphics Signage & wayfinding



Henry Fuller
Creative Director

Henry began his career in London before taking a position at Sweet in 2007, where he worked for six years. Returning to London for two years, Henry worked with clients in the arts and culture, luxury and banking sectors. In 2015, Henry returned to Sweet as Creative Director. Henry is passionate about typography, branding, print and editorial design, and works closely with printers to find new and unique ways of working with printed matter.

Steph Currie
Creative Director

Steph began her career working with some of Melbourne’s largest advertising agencies. She also has vast experience in smaller agencies with close client and supplier liaison. For two years, prior to joining Sweet as Creative Director, Steph had been working at a boutique design agency in London, working with clients in the food/beverage & beauty/luxury markets. Steph is driven to find a clients competitive advantage and develop it across multiple platforms in print and digital.

Jess Xuan

Fresh, young and innovative, Jess brings digital knowledge and a passion for quirky ideas and unconventional design solutions. Her experience includes branding, web,
illustration and publication.

Fiona Sweet

Founder of Sweet Creative and director of the company for 20 years, Fiona’s strategic thinking for the client is always foremost when considering deliverables. Fiona Sweet is a current board member of Melbourne Fringe and Chamber Made Opera and past board member of the Australian Graphic Design Association.

Juliette Armstrong
Marketing and New Business

Juliette works closely with Fiona to maintain the strong client relationships and build new ones. She is also responsible for marketing strategies for clients.

Jo Cavin

Jo came to us from Pitcher Partners Accounting firm and has a strong knowledge of accounts and a passion for design and the arts.



Australian Graphic Design Association (AGDA)
Judges Choice ‘Design for Good’: Human Rights Arts & Film Festival (2016)
Finalist ‘Best Editorial’: AbaF Connect Magazine (2010)
Finalist ‘Best Stationery’: Ford Property, Chamber Made Opera (2010)
Distinction ‘Best Environmental Design’: Save Water Trophy (2004)
Finalist ‘Best Publications’: Y5 Book (2004) Distinction ‘Best Packaging’: The Recipe Box (2002)

Desktop Magazine Create Awards
Finalist ‘Typography’: St Kilda Art Supplies Prahran (2012)
Finalist ‘Book’: Unstill Life (2012)
Finalist ‘Print Commercial’: Malthouse Season Program (2012)
Finalist ‘Identity / Branding’: St Kilda Art Supplies Prahran (2012)

Australian Poster Annual
Finalist: Strength in Numbers (2008)
Finalist: When It Rains It Pours (2007)
Finalist: Beauty, Rich & Rare (2005)

Australian Creative Awards ‘Best Design and Branding’
Malthouse Theatre Season Two (2008)

American Graphis Poster Annual
Gold Award: Squeeze, Drain & Serve (2007)

Victorian Government
HIA Stand of the Year Award: Build for Life (2009)
‘Best Advertising Campaign’: BarNone (2008)