Established in 1974, Arts Access Victoria is Australia’s founding arts and disability organisation. Sweet Creative designed all Arts Access collateral for four years with the original logo until Arts Access determined they needed a new one. The new logo needed to be easy and economical to produce, fully accessible and be accepted by the board, all the staff and the senior management team. The 3 letters from each word are used to create a strong visual identity for the organisation moving forward. Readability within the disability sector is vital therefore creating a logo that read at very small size was key to developing this successful solution.