Smart Alec

Smart Alec is a hatters and accessory shop in Fitzroy. The smart collection is an eccentric assortment of boutique fedoras, boasters, bowlers, panama’s, felt trilbys, berets, top hats, cufflinks, scarves and man bags. All exclusively imported locally and abroad. Sweet Creative was engaged to create the store’s brand, print collateral and website. The brief was quirky and eccentric.